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Custom marketing flyer design for small business in Kalamazoo.

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Responsive web design for potential app development in Portage area.

UI/UX Summary for "Matched" Dating App

App Name: Matched
Goal: Focus on quality over quantity, offering meaningful connections based on interests and personalized tests.

User-Centric Approach: Matched is designed to streamline the dating process, helping users discover real, high-quality connections by generating matches through shared interests and customized tests completed during profile setup. The app emphasizes a clean, intuitive user interface that simplifies onboarding and enhances the overall experience of finding authentic relationships.

    • Personalized Match Generation:

      • Upon profile creation, users take a series of interest-based tests that help narrow down their most compatible matches.

      • The focus is on quality connections rather than overwhelming users with an excessive number of matches.

      • A clear, engaging questionnaire is integrated into the sign-up process, ensuring a seamless and enjoyable experience.

    • Video Chat Requests:

      • Users can request video chats with their generated matches, adding a personal touch and fostering deeper connections.

      • The video chat feature is easy to access from a match’s profile, designed to encourage safe and comfortable virtual interactions.

    • Invite Non-Matches:

    • Users can also invite individuals who aren’t auto-generated matches to explore potential connections outside their curated list.

    • These invites are manually initiated, offering a more flexible way to engage with other profiles.

    • The UI for invites is clearly distinguished from generated matches, giving users a sense of control and exploration beyond professional suggestions.

    • Simple and Clean Aesthetic:
      A minimalist design ensures users can easily navigate the app without being overwhelmed by unnecessary elements. The use of white space, soft color schemes, and large, clear typography helps to maintain focus on the essential features.

    • Intuitive Onboarding Flow:
      The profile setup process is guided and interactive, allowing users to easily take personality and interest tests without feeling rushed or overwhelmed. Progress indicators and tooltips help clarify the steps, providing a smooth entry into the app.

    • Engaging Interactions:
      The interface is designed to promote engagement, with click-based navigation for exploring profiles and easy-to-access buttons for video chat requests and invites. Calls to action (CTAs) are strategically placed to encourage interaction without feeling pushy.

    • Privacy and Safety Features:
      Users are empowered with options to control their privacy, such as setting who can request video chats or send invites. The UI incorporates clear indicators of a user’s safety settings and communication preferences.

Logo for Smash Vegan Burger featuring stylized text and a cartoon burger illustration.
A logo with the word 'Charm' with a heart in place of the letter 'a', and a small dot connected to the letter 'c' with a line, on a black background.
Silhouette of a baby in a diaper crawling.
Pink candy wrapped in pink and white twisted wrapper with the word 'Candy' written in pink script below.